Privacy Policy

Last updated: January 15, 2025

1. Introduction

XTND ("we," "our," or "us") operates the XTND Dashboard (the "Service") at https://xtnd.click/xtnd-dashboard. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

2. Information We Collect

2.1 Meta Marketing API Data

When you connect your Meta (Facebook) advertising account to our Service, we collect the following data through the Meta Marketing API using the ads_read permission:

  • Campaign Data: Campaign names, IDs, status, objectives, budgets, and performance metrics
  • Ad Set Data: Ad set names, IDs, targeting information, budgets, and optimization settings
  • Ad Data: Ad names, IDs, creative information, and performance metrics
  • Insights Data: Impressions, clicks, spend, reach, frequency, CTR, CPC, CPM, and conversion data
  • Audience Data: Age, gender, and location demographics (aggregated and anonymized)
  • Account Information: Ad account IDs and basic account metadata

2.2 Account Information

We collect basic account information when you create an account or authenticate with our Service:

  • Username and login credentials
  • Session information and authentication tokens
  • IP address and browser information
  • Usage logs and access timestamps

2.3 Cookies and Tracking

We use cookies and similar tracking technologies to:

  • Maintain your login session
  • Remember your preferences
  • Analyze Service usage patterns
  • Improve Service functionality

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Provision

  • Provide analytics dashboards and reporting features
  • Display campaign performance metrics and insights
  • Generate automated reports and alerts
  • Maintain and improve Service functionality

3.2 Data Processing

  • Aggregate and analyze advertising performance data
  • Calculate key performance indicators (KPIs)
  • Generate visualizations and charts
  • Provide budget tracking and spending analysis

3.3 Service Improvement

  • Monitor Service performance and usage
  • Identify and fix technical issues
  • Develop new features and capabilities
  • Ensure Service security and reliability

4. Information Sharing and Disclosure

4.1 Third-Party Services

We share data with the following third-party services:

  • Meta (Facebook): We access your advertising data through the Meta Marketing API with your explicit consent
  • Hosting Providers: Your data is stored on secure cloud infrastructure

4.2 Legal Requirements

We may disclose your information if required to:

  • Comply with legal obligations or court orders
  • Protect our rights, property, or safety
  • Prevent fraud or abuse of our Service
  • Respond to law enforcement requests

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to the same privacy protections.

5. Data Storage and Security

5.1 Data Storage

Your data is stored securely on our hosted servers with the following protections:

  • Data encryption in transit
  • Access controls and authentication requirements
  • Regular security audits and monitoring
  • Secure backup and disaster recovery procedures

5.2 Data Retention

We retain your data for the following periods:

  • Meta API Data: Retained for up to 365 days for analytics purposes
  • Account Information: Retained while your account is active and for 30 days after deletion
  • Usage Logs: Retained for up to 90 days for security and debugging purposes

6. Your Rights and Choices

6.1 Access and Portability

You have the right to:

  • Access your personal data and information we hold about you
  • Request a copy of your data in a portable format
  • Correct inaccurate or incomplete information

6.2 Data Deletion

You have the right to request deletion of your data:

  • Delete your account and associated data
  • Request deletion of specific data categories
  • Disconnect your Meta account and remove cached data

To request data deletion, please visit our Data Deletion Request page or contact us directly.

6.3 Consent Withdrawal

You can withdraw your consent for data processing at any time by:

  • Disconnecting your Meta account from our Service
  • Deleting your account
  • Contacting us to revoke specific consents

7. GDPR and CCPA Compliance

7.1 European Union (GDPR)

For users in the European Union, we comply with the General Data Protection Regulation (GDPR):

  • We process your data based on legitimate interest and consent
  • You have rights to access, rectification, erasure, and portability
  • You can object to processing or restrict data use
  • We provide clear information about data processing

7.2 California (CCPA)

For California residents, we comply with the California Consumer Privacy Act (CCPA):

  • You have the right to know what personal information we collect
  • You have the right to delete your personal information
  • You have the right to opt-out of the sale of personal information (we do not sell your data)
  • You have the right to non-discrimination for exercising your privacy rights

8. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to have such information removed.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

  • Posting the new Privacy Policy on this page
  • Updating the "Last updated" date
  • Sending you an email notification (if you have provided an email address)

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

XTND Analytics

Email: james@xtnd.co.uk

Website: https://xtnd.click/xtnd-dashboard

Data Protection Officer: james@xtnd.co.uk

Data Deletion Requests

For data deletion requests, please use our Data Deletion Request form or email us directly at support@xtnd.co.uk.

12. Meta Marketing API Specific Information

This Service integrates with the Meta Marketing API to provide advertising analytics. Important information about this integration:

  • Permission Used: We only request the ads_read permission to access your advertising data
  • Data Scope: We access campaign, ad set, ad, and insights data for analytics purposes only
  • No Data Modification: We do not modify, create, or delete any advertising content through the API
  • Read-Only Access: Our Service provides read-only analytics and reporting functionality
  • Data Deletion: You can revoke access at any time through Meta's settings or by disconnecting your account in our Service